PRODUCT DESIGN LEADER
Former entrepreneur, fashion buyer and designer using my 15+ years of experience in retail to lead with a customer-centric mindset and drive product innovation with data. I’ve worked in B2B, B2C, agency and e-commerce building teams and processes.
leadership
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research
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mentorship
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strategy
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growth
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data-driven
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leadership • research • mentorship • strategy • growth • data-driven •
“As a UX leader, my philosophy is grounded in the unwavering belief that exceptional user experiences are at the core of a successful and innovative organization. I nurture individual growth, encourage independent problem-solving and promote data-driven design.
How I work
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No micromanagement here; I believe in empowering my team by giving them autonomy and trusting their expertise. I know that when team members have the freedom to make decisions, they are more engaged and innovative.
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I am a firm believer in practicing radical candor, offering both authentic praise and honest critique, all rooted in a genuine concern for your growth and success. My approach is driven by a sincere desire to see you succeed, and I am committed to providing feedback that is constructive, transparent, and supportive, fostering an environment conducive to continuous improvement and professional development.
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One of my primary responsibilities as a leader is to invest in you. I am committed to providing opportunities for learning, skills development, and career advancement and I’ll guide you in levelling up those skills.
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I truly encourage critical thinking. I value diverse perspectives and encourage team members to express their unique viewpoints whether by questioning assumptions, challenging subjective decisions, and not always following orders!
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I firmly believe that designers should possess an understanding of how their creations impact the business. This philosophy is rooted in the conviction that successful UX design is intrinsically linked to the broader success of the organization.